Blogs are a great addition to a website and can cover a wide variety of subjects.
Businesses can use them to share expertise or little known facts about their specialization. They can be leveraged to share information about the latest innovations or discoveries in an industry to keep visitors informed. Demonstrating knowledge gives credibility to the services offered.
For businesses offering seasonal services or promotions, a blog can cover the benefits of these services like how to prepare for changing seasons so your customers get the most out of their investment.
Blogs are crawled by search engines and can be used to create an opportunity to increase search relevance and find a wider audience. A blog can even simply be used to share fun facts and more personal accounts which give visitors a more personal view of a business and creating stronger community ties.
No matter how a blog is used, if done right it can increase the amount of relevant content that search engines can match to online searches – thus increasing the number of visits to the site.
Blogs are available as part of the SEO Touchpoint and Digital Power Play packages to advertisers who have both products with YP.