Anchors

If a website has a lot of text, anchors are a good way to help organize the content and navigation. Anchors allow visitors to jump right to a specific section of text.

For example, if a site has a frequently asked questions or FAQ page, questions might be listed at the top of that page and then linked with anchors. Once the question with the anchor link is clicked on, the visitor is taken directly to that question and its answer on the page.

Anchors are also a good option for pages displaying multiple products with descriptions. 

Anchor links can be set on to jump to another pages and specific sections.

Search

If an advertiser has a very large site, a search feature might be useful to help visitors find the content they are looking for. The search feature provides a way for visitors to find pages or blog posts by entering keywords. A search button can be set for a specific page or for the whole site. Click the button below to try this feature.

Note: This feature only functions when the site has been published.

Tracking

All websites include YP Analytics by default. Coding must be provided in order to integrate other tracking platforms such as those listed here:

• Google Analytics
• Google Tag Manager
• Google Site Verification
• Retargeting/remarketing pixels

Tracking helps businesses measure how well a website is performing. It can track how many page visits the site has received within a certain period, as well as interactions with certain sections of the site. Knowing this information allows website owners to optimize the content of the website to increase traffic.